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Bountiful Wales

#739b28
Notes

Bountiful Wales (#739B28) is a true lime with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (81°, 59%, 38%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary indigo. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#739b28
RGB
rgb(115, 155, 40)
HSL
hsl(81, 59%, 38%)
HWB
hwb(81 16% 39%)
OKLCH
oklch(63.8% 0.147 127.1)
P3
color(display-p3 0.4836 0.6035 0.2374)
HSV
hsv(81, 74%, 61%)
LAB
lab(59.20% -30.87 52.48)
LCH
lch(59.20% 60.89 120.47)
CMYK
cmyk(26%, 0%, 74%, 39%)

Etymology

Bountiful
adjective

Old French bonté, goodness — adjectival suffix -ful. As a color modifier, bountiful implies a saturated-and-generous-and-abundant quality where the hue offers visual richness without measure. Sits at the bold-and-saturated end of the grid, parallel to abundant and plentiful in usage.

Wales
noun

The principality of southwestern Britain — and the saturated green of Welsh hill country, daffodil-and-leek emblems, and the rugby jersey of Crysau Cymru. Wales color refers to a Brecon Beacons hillside at peak spring: a saturated, slightly cool yellow-green with the matte finish of upland pasture.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#739b28
Original
#a39012
Protanopia
#9e8e33
Deuteranopia
#789485
Tritanopia
#8a8a8a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.26:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.45:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##739B28
Display P3
Display P3
color(display-p3 0.4836 0.6035 0.2374)
P3 has subtle headroomOKLCH chroma 0.147

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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