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Pressed Guacamole

#739a65
Notes

Pressed Guacamole (#739A65) is a true green with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (104°, 21%, 50%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary violet. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#739a65
RGB
rgb(115, 154, 101)
HSL
hsl(104, 21%, 50%)
HWB
hwb(104 40% 40%)
OKLCH
oklch(64.3% 0.088 137.7)
P3
color(display-p3 0.4827 0.5996 0.4166)
HSV
hsv(104, 34%, 60%)
LAB
lab(59.61% -23.77 23.63)
LCH
lch(59.61% 33.52 135.17)
CMYK
cmyk(25%, 0%, 34%, 40%)

Etymology

Pressed
adjective

Latin pressāre, to press — past-participle of press. As a color modifier, pressed implies a clear-and-smoothed-and-flattened quality, the crisp color of Mid-Century-Modern freshly-pressed-shirt-and-trouser ironed-textile finish. Sits at the crisp-and-finished end of the grid, parallel to ironed and starched in usage.

Guacamole
noun

The Mexican avocado-based dip — fresh avocado mashed with lime, cilantro, salsa, and salt, traced to pre-Columbian Aztec cuisine via the Nahuatl āhuacamolli (avocado sauce). Guacamole color refers to fresh-mashed guacamole in a molcajete: a soft, slightly muted yellow-green with the matte finish of pureed avocado-and-lime. Drier than avocado.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#739a65
Original
#9e9261
Protanopia
#978e68
Deuteranopia
#72968c
Tritanopia
#8e8e8e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.21:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.54:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##739A65
Display P3
Display P3
color(display-p3 0.4827 0.5996 0.4166)
P3 has subtle headroomOKLCH chroma 0.088

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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