colors
Back to gallery

Flat Frock Moss

#739944
Notes

Flat Frock Moss (#739944) is a true lime with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (87°, 38%, 43%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary indigo. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#739944
RGB
rgb(115, 153, 68)
HSL
hsl(87, 38%, 43%)
HWB
hwb(87 27% 40%)
OKLCH
oklch(63.6% 0.122 129.4)
P3
color(display-p3 0.4818 0.5958 0.3107)
HSV
hsv(87, 56%, 60%)
LAB
lab(58.83% -27.62 39.93)
LCH
lch(58.83% 48.56 124.67)
CMYK
cmyk(25%, 0%, 56%, 40%)

Etymology

Flat
adjective

Old Norse flatr, flat / level. As a color modifier, flat implies a clear-and-evenly-spread quality where the hue carries the matte-finish visual register of unmodulated single-plane surface. Sits at the crisp-and-balanced end of the grid, parallel to level and even in usage.

Frock
modifier

Old French froc, monk's-habit-or-loose-garment. As a color modifier, frock implies a monk's-habit-and-pinafore-and-day-frock quality, the visual register of Benedictine-monk's-frock-and-Edwardian-day-frock hand-monk's-habit-and-pinafore-and-day-frock Benedictine-monk's-frock-and-Edwardian-day-frock-and-pinafore frock-and-monk's-habit-and-pinafore surfaces under Benedictine-monk's-frock-and-Edwardian-day-frock-and-pinafore Cluny-Abbey-and-Edwardian-tea-room habit-and-day-dress-light. Sits at the modifier-and-textile end of the grid, parallel to gown and cope in usage.

Moss
noun

Bryophyta — the nonvascular plants that colonized land 470 million years ago, before vascular plants and far before flowers. The color refers to a thick mat of Hypnum or sphagnum on a temperate forest floor: a soft, slightly yellow-shifted green with the velvet texture of millimeter-scale leaves. Dustier than fern, deeper than lichen, with the slow patience of a plant that lives by absorbing rain through its surface.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#739944
Original
#a08f3c
Protanopia
#9a8d4a
Deuteranopia
#769386
Tritanopia
#8b8b8b
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.30:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.37:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##739944
Display P3
Display P3
color(display-p3 0.4818 0.5958 0.3107)
P3 has subtle headroomOKLCH chroma 0.122

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

Related Colors

Canvas