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Fresh Era Moss

#739740
Notes

Fresh Era Moss (#739740) is a true lime with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (85°, 40%, 42%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary indigo. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#739740
RGB
rgb(115, 151, 64)
HSL
hsl(85, 40%, 42%)
HWB
hwb(85 25% 41%)
OKLCH
oklch(63.0% 0.123 128.3)
P3
color(display-p3 0.4799 0.5881 0.2975)
HSV
hsv(85, 58%, 59%)
LAB
lab(58.18% -27.06 41.12)
LCH
lch(58.18% 49.22 123.35)
CMYK
cmyk(24%, 0%, 58%, 41%)

Etymology

Fresh
adjective

Old English fersc, unsalted / not stale — sharing root with German frisch. As a color modifier, fresh implies a clear-and-newly-applied quality where the hue carries the just-emerged visual register. Sits at the crisp-and-clean end of the grid, parallel to crisp and new in usage.

Era
modifier

Latin aera, epoch. As a color modifier, era implies a period-and-historical-epoch quality, the visual register of historical-period-and-epoch multi-decade period-correct epoch-marked-and-defining-period surfaces under historical-period epoch-defining mood-and-light. Sits at the modifier-and-time end of the grid, parallel to age and cycle in usage.

Moss
noun

Bryophyta — the nonvascular plants that colonized land 470 million years ago, before vascular plants and far before flowers. The color refers to a thick mat of Hypnum or sphagnum on a temperate forest floor: a soft, slightly yellow-shifted green with the velvet texture of millimeter-scale leaves. Dustier than fern, deeper than lichen, with the slow patience of a plant that lives by absorbing rain through its surface.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#739740
Original
#9e8d37
Protanopia
#998b46
Deuteranopia
#769184
Tritanopia
#898989
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.37:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.23:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##739740
Display P3
Display P3
color(display-p3 0.4799 0.5881 0.2975)
P3 has subtle headroomOKLCH chroma 0.123

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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