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Rich Citrus

#739604
Notes

Rich Citrus (#739604) is a deep yellow with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (74°, 95%, 30%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary indigo. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#739604
RGB
rgb(115, 150, 4)
HSL
hsl(74, 95%, 30%)
HWB
hwb(74 2% 41%)
OKLCH
oklch(62.4% 0.155 124.6)
P3
color(display-p3 0.4790 0.5843 0.1760)
HSV
hsv(74, 97%, 59%)
LAB
lab(57.53% -29.80 59.83)
LCH
lch(57.53% 66.84 116.48)
CMYK
cmyk(23%, 0%, 97%, 41%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Citrus
noun

The genus Citrus — and a generic yellow color word for the rind of any Citrus fruit. Citrus refers to the average reflectance of a mixed citrus fruit bowl: a saturated, slightly cool deep yellow with the satin finish of waxed citrus rind.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#739604
Original
#9f8b00
Protanopia
#9a8a1d
Deuteranopia
#798e7f
Tritanopia
#848484
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.45:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.09:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##739604
Display P3
Display P3
color(display-p3 0.4790 0.5843 0.1760)
P3 has subtle headroomOKLCH chroma 0.155

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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