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Plainspoken Ave Moss

#739240
Notes

Plainspoken Ave Moss (#739240) is a true lime with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (83°, 39%, 41%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary indigo. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#739240
RGB
rgb(115, 146, 64)
HSL
hsl(83, 39%, 41%)
HWB
hwb(83 25% 43%)
OKLCH
oklch(61.8% 0.116 126.8)
P3
color(display-p3 0.4755 0.5690 0.2942)
HSV
hsv(83, 56%, 57%)
LAB
lab(56.66% -24.59 39.36)
LCH
lch(56.66% 46.41 122.00)
CMYK
cmyk(21%, 0%, 56%, 43%)

Etymology

Plainspoken
adjective

English compound plain + spoken — past-participle of speak. As a color modifier, plainspoken implies a clear-and-direct-and-straightforward quality where the hue carries the visual register of unembellished-honest declaration. Sits at the crisp-and-honest end of the grid, parallel to candid and direct in usage.

Ave
modifier

Latin ave, hail-or-greeting. As a color modifier, ave implies a Latin-greeting-and-Ave-Maria-and-Ave-Caesar quality, the visual register of Ave-Maria-and-Ave-Caesar-greeting hand-Latin-greeting-and-Ave-Maria-and-Ave-Caesar Ave-Maria-and-Ave-Caesar-greeting-and-Catholic-prayer-and-Roman-salute ave-and-Latin-greeting surfaces under Ave-Maria-and-Ave-Caesar-greeting-and-Catholic-prayer-and-Roman-salute Roman-arena-and-Catholic-liturgy hailing-greeting-light. Sits at the modifier-and-Latin end of the grid, parallel to salve and pax in usage.

Moss
noun

Bryophyta — the nonvascular plants that colonized land 470 million years ago, before vascular plants and far before flowers. The color refers to a thick mat of Hypnum or sphagnum on a temperate forest floor: a soft, slightly yellow-shifted green with the velvet texture of millimeter-scale leaves. Dustier than fern, deeper than lichen, with the slow patience of a plant that lives by absorbing rain through its surface.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#739240
Original
#998938
Protanopia
#958745
Deuteranopia
#778c80
Tritanopia
#858585
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.55:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
5.91:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##739240
Display P3
Display P3
color(display-p3 0.4755 0.5690 0.2942)
P3 has subtle headroomOKLCH chroma 0.116

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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