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Authoritative Horus Violet

#7374d1
Notes

Authoritative Horus Violet (#7374D1) is a true blue with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (239°, 51%, 64%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7374d1
RGB
rgb(115, 116, 209)
HSL
hsl(239, 51%, 64%)
HWB
hwb(239 45% 18%)
OKLCH
oklch(60.1% 0.139 280.9)
P3
color(display-p3 0.4517 0.4548 0.7954)
HSV
hsv(239, 45%, 82%)
LAB
lab(52.66% 23.64 -48.28)
LCH
lch(52.66% 53.75 296.09)
CMYK
cmyk(45%, 44%, 0%, 18%)

Etymology

Authoritative
adjective

Latin auctōritāt-, authority — adjectival suffix -ive. As a color modifier, authoritative implies a saturated-and-formal-imperative quality where the hue carries decisional weight and institutional credibility. Sits at the bold-and-authoritative end of the grid, parallel to commanding and magisterial in usage.

Horus
modifier

Egyptian Heru, falcon-headed-sky-god. As a color modifier, horus implies a falcon-headed-and-Eye-of-Horus quality, the visual register of Egyptian-Horus-and-Edfu-temple hand-falcon-headed-and-Eye-of-Horus Egyptian-Horus-and-Edfu-temple-and-falcon-pharaoh horus-and-falcon-headed-and-Eye-of-Horus surfaces under Egyptian-Horus-and-Edfu-temple-and-falcon-pharaoh Edfu-Aswan-temple-and-falcon-throne falcon-eye-light. Sits at the modifier-and-myth end of the grid, parallel to isis and thoth in usage.

Violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7374d1
Original
#5081d4
Protanopia
#4a7acf
Deuteranopia
#548798
Tritanopia
#7b7b7b
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
4.08:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
5.15:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7374D1
Display P3
Display P3
color(display-p3 0.4517 0.4548 0.7954)
P3 has subtle headroomOKLCH chroma 0.139

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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