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Calm Acai

#7366b4
Notes

Calm Acai (#7366B4) is a true indigo with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (250°, 34%, 55%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7366b4
RGB
rgb(115, 102, 180)
HSL
hsl(250, 34%, 55%)
HWB
hwb(250 40% 29%)
OKLCH
oklch(55.7% 0.119 289.6)
P3
color(display-p3 0.4425 0.4018 0.6859)
HSV
hsv(250, 43%, 71%)
LAB
lab(47.55% 23.76 -39.72)
LCH
lch(47.55% 46.29 300.88)
CMYK
cmyk(36%, 43%, 0%, 29%)

Etymology

Calm
adjective

Latin calma, heat of the day — paradoxically drifted in Italian to mean stillness. Used as a color modifier since the seventeenth century for hues that read as untroubled. Calm blue, calm gray: moderate saturation combined with optical quiet. Sits at the crisp-bucket near quiet and steady.

Acai
noun

Brazilian Portuguese for Euterpe oleracea — an Amazon-basin palm whose deep-purple-violet drupe was a quilombola and caboclo dietary staple before its 21st-century superfood commercialization. Acai color refers to a freshly pulped Euterpe oleracea drupe: a saturated, slightly cool deep blue-violet with the matte finish of anthocyanin-rich palm-fruit pulp. The Tupi-derived word entered English via Portuguese in the 1990s.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7366b4
Original
#4c72b7
Protanopia
#4d6fb2
Deuteranopia
#637584
Tritanopia
#6e6e6e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.90:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.29:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7366B4
Display P3
Display P3
color(display-p3 0.4425 0.4018 0.6859)
P3 has subtle headroomOKLCH chroma 0.119

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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