colors
Back to gallery

Effective Zǐ

#735684
Notes

Effective Zǐ (#735684) is a true indigo with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (278°, 21%, 43%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#735684
RGB
rgb(115, 86, 132)
HSL
hsl(278, 21%, 43%)
HWB
hwb(278 34% 48%)
OKLCH
oklch(50.1% 0.079 312.5)
P3
color(display-p3 0.4334 0.3418 0.5061)
HSV
hsv(278, 35%, 52%)
LAB
lab(41.16% 21.15 -21.19)
LCH
lch(41.16% 29.94 314.96)
CMYK
cmyk(13%, 35%, 0%, 48%)

Etymology

Effective
adjective

Latin effectīvus, productive — adjectival suffix -ive. As a color modifier, effective implies a clear-and-purpose-achieving quality where the hue carries the visual register of successful-task-completion design-element. Sits at the crisp-and-functional end of the grid, parallel to practical and useful in usage.

noun

Chinese 紫, purple — the imperial court color of the Tang and Song dynasties, derived from Lithospermum erythrorhizon (gromwell) and overdyed with Polygonum tinctorium. color refers to a Tang-dynasty imperial robe field: a saturated, slightly cool deep violet with the silk luster of multi-bath gromwell-root-and-indigo overdye on tussah silk. Cooler than zǐsè (formal deep purple).

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#735684
Original
#4e5f86
Protanopia
#556283
Deuteranopia
#725c67
Tritanopia
#5f5f5f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.19:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.39:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##735684
Display P3
Display P3
color(display-p3 0.4334 0.3418 0.5061)
Inside sRGBOKLCH chroma 0.079

This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.

Related Colors

Canvas