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Even Bordo

#73498a
Notes

Even Bordo (#73498A) is a true indigo with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (279°, 31%, 41%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#73498a
RGB
rgb(115, 73, 138)
HSL
hsl(279, 31%, 41%)
HWB
hwb(279 29% 46%)
OKLCH
oklch(48.0% 0.111 312.6)
P3
color(display-p3 0.4273 0.2936 0.5263)
HSV
hsv(279, 47%, 54%)
LAB
lab(38.28% 30.35 -29.34)
LCH
lch(38.28% 42.21 315.97)
CMYK
cmyk(17%, 47%, 0%, 46%)

Etymology

Even
adjective

Old English efen, flat, equal — used as a color modifier since the medieval period for hues that read as uniformly distributed across a surface. Even gray, even tan: the implication is moderate saturation combined with optical uniformity. Sits at the crisp-bucket center alongside steady and balanced.

Bordo
noun

Polish for Bordeaux — adopted into Polish color terminology as the name for deep wine purple, the dominant Polish-folk church-textile color of the Counter-Reformation period. Bordo color refers to a Polish-Catholic Lenten purple chasuble: a saturated, slightly cool deep violet with the matte finish of multi-bath fermentation-and-iron-mordant wool. Slightly warmer than Russian purpurnyy.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#73498a
Original
#3b588c
Protanopia
#475b88
Deuteranopia
#715363
Tritanopia
#575757
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.89:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.05:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##73498A
Display P3
Display P3
color(display-p3 0.4273 0.2936 0.5263)
P3 has subtle headroomOKLCH chroma 0.111

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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