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Printed Phoenicia

#73467b
Notes

Printed Phoenicia (#73467B) is a true violet with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (291°, 27%, 38%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#73467b
RGB
rgb(115, 70, 123)
HSL
hsl(291, 27%, 38%)
HWB
hwb(291 27% 52%)
OKLCH
oklch(46.7% 0.098 321.4)
P3
color(display-p3 0.4261 0.2826 0.4705)
HSV
hsv(291, 43%, 48%)
LAB
lab(36.85% 28.73 -22.35)
LCH
lch(36.85% 36.40 322.12)
CMYK
cmyk(7%, 43%, 0%, 52%)

Etymology

Printed
adjective

Latin premere, to press — past-participle of print. As a color modifier, printed implies a clear-and-impressed-and-multiplied quality, the crisp color of Marimekko-and-Liberty-of-London hand-or-machine-printed textile-and-paper pattern-design. Sits at the crisp-and-printed end of the grid, parallel to stamped and etched in usage.

Phoenicia
noun

The ancient Levantine coast (modern Lebanon and northern Israel) — the Greek-named Phoinikē (purple-people) civilization whose maritime traders carried Tyrian purple across the Mediterranean from 1500 BCE. Phoenicia color refers to a Phoenician purpura-dyed trade textile excavated from a Sidon tomb: a saturated, slightly cool deep violet with the matte finish of multi-bath shellfish-dye on hand-loomed Levantine wool.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#73467b
Original
#3f537d
Protanopia
#4b5879
Deuteranopia
#744c5a
Tritanopia
#535353
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.26:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.89:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##73467B
Display P3
Display P3
color(display-p3 0.4261 0.2826 0.4705)
P3 has subtle headroomOKLCH chroma 0.098

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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