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Wholesome Carrot

#73441b
Notes

Wholesome Carrot (#73441B) is a deep orange with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (28°, 62%, 28%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary azure. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#73441b
RGB
rgb(115, 68, 27)
HSL
hsl(28, 62%, 28%)
HWB
hwb(28 11% 55%)
OKLCH
oklch(43.4% 0.085 58.5)
P3
color(display-p3 0.4253 0.2753 0.1386)
HSV
hsv(28, 77%, 45%)
LAB
lab(33.69% 16.53 32.36)
LCH
lch(33.69% 36.33 62.95)
CMYK
cmyk(0%, 41%, 77%, 55%)

Etymology

Wholesome
adjective

An adjectival form of whole — used as a color modifier since the sixteenth century for hues that read as healthy and unadulterated. Wholesome cream, wholesome wheat: moderate saturation combined with the optical impression of a natural origin. Sits at the crisp-bucket alongside genuine.

Carrot
noun

Daucus carota, originally a thin pale-purple root in Central Asia. The orange carrot is a seventeenth-century Dutch breeding selection — favored, the story goes, in honor of the House of Orange, though the timing is debated. The color is the cross-section of a fresh-pulled root: a clean, slightly red-shifted orange driven by beta-carotene, the same pigment that the body converts to vitamin A.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#73441b
Original
#524916
Protanopia
#5d531b
Deuteranopia
#7e3a3b
Tritanopia
#4b4b4b
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.17:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.57:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##73441B
Display P3
Display P3
color(display-p3 0.4253 0.2753 0.1386)
P3 has subtle headroomOKLCH chroma 0.085

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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