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Translucent Erodium

#73396b
Notes

Translucent Erodium (#73396B) is a deep violet with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (308°, 34%, 34%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#73396b
RGB
rgb(115, 57, 107)
HSL
hsl(308, 34%, 34%)
HWB
hwb(308 22% 55%)
OKLCH
oklch(43.8% 0.106 332.6)
P3
color(display-p3 0.4213 0.2355 0.4097)
HSV
hsv(308, 50%, 45%)
LAB
lab(33.21% 32.94 -17.97)
LCH
lch(33.21% 37.52 331.38)
CMYK
cmyk(0%, 50%, 7%, 55%)

Etymology

Translucent
adjective

Latin trans-lūcēre, to shine through — present-participle of translucere. As a color modifier, translucent implies a clear-and-light-passing quality where the hue allows partial light-transmission through its visual surface. Sits at the crisp-and-clear end of the grid, parallel to pellucid and vitreous in usage.

Erodium
noun

Eurasian storksbill (Erodium cicutarium) — a Geraniaceae annual with deep-violet five-petaled cup-flowers and the long-pointed seed-pod shaped like a stork's bill. Erodium color refers to a fully bloomed Erodium cicutarium cup-flower: a saturated, slightly cool deep violet with the velvet finish of fresh small five-petaled cup-corollas. The genus name comes from the Greek erōdios (heron), after the seed-pod shape.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#73396b
Original
#38496d
Protanopia
#485169
Deuteranopia
#773d4d
Tritanopia
#494949
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.31:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.53:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##73396B
Display P3
Display P3
color(display-p3 0.4213 0.2355 0.4097)
P3 has subtle headroomOKLCH chroma 0.106

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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