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Pleasant Malbec

#73364a
Notes

Pleasant Malbec (#73364A) is a deep red with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (340°, 36%, 33%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#73364a
RGB
rgb(115, 54, 74)
HSL
hsl(340, 36%, 33%)
HWB
hwb(340 21% 55%)
OKLCH
oklch(41.9% 0.089 0.9)
P3
color(display-p3 0.4203 0.2248 0.2891)
HSV
hsv(340, 53%, 45%)
LAB
lab(31.30% 29.19 0.38)
LCH
lch(31.30% 29.20 0.74)
CMYK
cmyk(0%, 53%, 36%, 55%)

Etymology

Pleasant
adjective

From the French plaisant, pleasing — used as a color modifier since the fifteenth century for hues that read as agreeable, the kind of color that wears well over a long viewing without becoming demanding or fatiguing. Pleasant green, pleasant rose: moderate saturation combined with optical comfort. Sits at the crisp-bucket alongside easy and calm.

Malbec
noun

A red-wine grape originally from Cahors in southwest France, now most associated with Argentine Mendoza wine regions. The color refers to a young Argentine Malbec: a deep, slightly cool dark red with the high tannin opacity of high-altitude grape wine. Deeper than Tempranillo, cooler than Rioja.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#73364a
Original
#40434b
Protanopia
#4f4e49
Deuteranopia
#7c313d
Tritanopia
#444444
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.92:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.36:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##73364A
Display P3
Display P3
color(display-p3 0.4203 0.2248 0.2891)
P3 has subtle headroomOKLCH chroma 0.089

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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