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Organized Zinnia

#733318
Notes

Organized Zinnia (#733318) is a deep orange with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (18°, 65%, 27%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#733318
RGB
rgb(115, 51, 24)
HSL
hsl(18, 65%, 27%)
HWB
hwb(18 9% 55%)
OKLCH
oklch(40.3% 0.098 42.0)
P3
color(display-p3 0.4194 0.2142 0.1212)
HSV
hsv(18, 79%, 45%)
LAB
lab(29.61% 26.29 29.72)
LCH
lch(29.61% 39.67 48.50)
CMYK
cmyk(0%, 56%, 79%, 55%)

Etymology

Organized
adjective

Greek órganon, instrument / tool — past-participle of organize. As a color modifier, organized implies a clear-and-coordinated-and-systematic quality where the hue carries the visual register of well-coordinated-and-classified arrangement. Sits at the crisp-and-orderly end of the grid, parallel to orderly and methodical in usage.

Zinnia
noun

The genus Zinnia — particularly Z. elegans, the Mexican wildflower bred into the cottage-garden classic by nineteenth-century European horticulturalists. The color refers to an orange Zinnia at peak bloom: a saturated, slightly red orange with the matte finish of dahlia-form composite flower. Brighter than marigold.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#733318
Original
#453d15
Protanopia
#544b16
Deuteranopia
#7f252d
Tritanopia
#3f3f3f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
9.48:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.22:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##733318
Display P3
Display P3
color(display-p3 0.4194 0.2142 0.1212)
P3 has subtle headroomOKLCH chroma 0.098

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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