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Unyielding Aster

#7331bd
Notes

Unyielding Aster (#7331BD) is a true indigo with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (268°, 59%, 47%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7331bd
RGB
rgb(115, 49, 189)
HSL
hsl(268, 59%, 47%)
HWB
hwb(268 19% 26%)
OKLCH
oklch(48.1% 0.205 300.1)
P3
color(display-p3 0.4188 0.2072 0.7142)
HSV
hsv(268, 74%, 74%)
LAB
lab(36.96% 55.37 -62.02)
LCH
lch(36.96% 83.14 311.76)
CMYK
cmyk(39%, 74%, 0%, 26%)

Etymology

Unyielding
adjective

Old English un- (negation) plus gildan (to give-up). As a color modifier, unyielding implies a saturated-and-uncompromising quality where the hue refuses to fade-or-shift under any visual pressure. Sits at the bold-and-resilient end of the grid, parallel to indomitable and adamant in usage.

Aster
noun

The genus Aster — Greek for star — composite-family perennials whose blue-violet daisy-like flowers fill gardens in September and October when most other bloomers have finished. The color refers to a fresh New England aster (Symphyotrichum novae-angliae): a saturated, slightly violet-shifted blue with the matte finish of multi-rayed composite flowers. Cooler than veronica, warmer than larkspur, with the late-season weight of a flower that closes the perennial year.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7331bd
Original
#0057c1
Protanopia
#0056ba
Deuteranopia
#625575
Tritanopia
#494949
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.23:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.90:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7331BD
Display P3
Display P3
color(display-p3 0.4188 0.2072 0.7142)
P3 has visible headroomOKLCH chroma 0.205

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

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