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Rich Jericho

#7324a6
Notes

Rich Jericho (#7324A6) is a true indigo with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (276°, 64%, 40%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7324a6
RGB
rgb(115, 36, 166)
HSL
hsl(276, 64%, 40%)
HWB
hwb(276 14% 35%)
OKLCH
oklch(45.0% 0.195 307.7)
P3
color(display-p3 0.4157 0.1631 0.6274)
HSV
hsv(276, 78%, 65%)
LAB
lab(33.26% 55.32 -54.35)
LCH
lch(33.26% 77.55 315.51)
CMYK
cmyk(31%, 78%, 0%, 35%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Jericho
noun

Ancient Levantine city (continuously occupied since 9000 BCE) — and a secondary Tyrian-purple production site supplying the inland Judean and Idumean courts. Jericho color refers to a Jericho-produced Tyrian-purple-dyed talith prayer shawl: a saturated, slightly cool deep violet with the matte finish of multi-bath Murex shellfish dye on Levantine wool. Slightly warmer than Tyre itself.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7324a6
Original
#004caa
Protanopia
#004fa3
Deuteranopia
#6b4565
Tritanopia
#3e3e3e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.29:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.53:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7324A6
Display P3
Display P3
color(display-p3 0.4157 0.1631 0.6274)
P3 has visible headroomOKLCH chroma 0.195

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

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