Steadfast Heather
Steadfast Heather (#7317AD) is a true indigo with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (277°, 77%, 38%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old English stede-fæst, fixed in place — sharing root with German stetig. As a color modifier, steadfast implies a saturated-and-unwavering quality where the hue maintains its visual character without modulation. Sits at the bold-and-firm end of the grid, parallel to unwavering and firm in usage.
Calluna vulgaris, the dominant ground cover of Scottish, Irish, and northern English moorland — the small woody shrub whose pink-purple flower spikes color hill country in late summer. The color refers to mature heather in August bloom: a soft, slightly muted pale purple-pink with the matte finish of small clustered flowers covering an entire moor at scale. Lighter than mauve, warmer than lavender, with the moorland weight of a plant whose name names a landscape.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.