colors
Back to gallery

Bold Jericho

#73127a
Notes

Bold Jericho (#73127A) is a deep violet with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (296°, 74%, 27%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#73127a
RGB
rgb(115, 18, 122)
HSL
hsl(296, 74%, 27%)
HWB
hwb(296 7% 52%)
OKLCH
oklch(40.3% 0.173 325.0)
P3
color(display-p3 0.4129 0.1094 0.4620)
HSV
hsv(296, 85%, 48%)
LAB
lab(28.07% 52.21 -35.58)
LCH
lch(28.07% 63.18 325.73)
CMYK
cmyk(6%, 85%, 0%, 52%)

Etymology

Bold
adjective

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Jericho
noun

Ancient Levantine city (continuously occupied since 9000 BCE) — and a secondary Tyrian-purple production site supplying the inland Judean and Idumean courts. Jericho color refers to a Jericho-produced Tyrian-purple-dyed talith prayer shawl: a saturated, slightly cool deep violet with the matte finish of multi-bath Murex shellfish dye on Levantine wool. Slightly warmer than Tyre itself.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#73127a
Original
#003b7d
Protanopia
#2b4678
Deuteranopia
#762848
Tritanopia
#2e2e2e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
10.02:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.10:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##73127A
Display P3
Display P3
color(display-p3 0.4129 0.1094 0.4620)
P3 has subtle headroomOKLCH chroma 0.173

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

Related Colors

Canvas