Effective Port Moss
Effective Port Moss (#729F63) is a true green with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (105°, 24%, 51%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary violet. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin effectīvus, productive — adjectival suffix -ive. As a color modifier, effective implies a clear-and-purpose-achieving quality where the hue carries the visual register of successful-task-completion design-element. Sits at the crisp-and-functional end of the grid, parallel to practical and useful in usage.
Latin portus, harbor. As a color modifier, port implies a maritime-trading-city quality, the visual register of Lisbon-and-Marseille Mediterranean-Atlantic trading-port hand-built mediterranean-and-atlantic harbor surfaces under Iberian-and-Mediterranean afternoon harbor-city light. Sits at the modifier-and-place end of the grid, parallel to quay and dock in usage.
Bryophyta — the nonvascular plants that colonized land 470 million years ago, before vascular plants and far before flowers. The color refers to a thick mat of Hypnum or sphagnum on a temperate forest floor: a soft, slightly yellow-shifted green with the velvet texture of millimeter-scale leaves. Dustier than fern, deeper than lichen, with the slow patience of a plant that lives by absorbing rain through its surface.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.