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Frank Greenfinch

#728e2a
Notes

Frank Greenfinch (#728E2A) is a true lime with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (77°, 54%, 36%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary indigo. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#728e2a
RGB
rgb(114, 142, 42)
HSL
hsl(77, 54%, 36%)
HWB
hwb(77 16% 44%)
OKLCH
oklch(60.5% 0.129 123.8)
P3
color(display-p3 0.4690 0.5537 0.2308)
HSV
hsv(77, 70%, 56%)
LAB
lab(55.17% -24.87 47.66)
LCH
lch(55.17% 53.76 117.55)
CMYK
cmyk(20%, 0%, 70%, 44%)

Etymology

Frank
adjective

From the Old French franc, free, sincere — used as a color modifier since the seventeenth century for hues that read as direct and unhedged. Frank red, frank brown: moderate-to-high saturation combined with optical directness. Sits at the crisp-bucket alongside direct and honest.

Greenfinch
noun

Chloris chloris, the European finch whose males in breeding plumage are yellow-green with bright yellow wing bars — common in British and Continental hedgerow gardens until trichomonosis collapsed populations in the 2000s. The color refers to a male European greenfinch in spring: a saturated, slightly muted yellow-green with the matte finish of carotenoid-pigmented feathers.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#728e2a
Original
#96851b
Protanopia
#928432
Deuteranopia
#78877a
Tritanopia
#818181
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.74:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
5.62:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##728E2A
Display P3
Display P3
color(display-p3 0.4690 0.5537 0.2308)
P3 has subtle headroomOKLCH chroma 0.129

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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