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Robust Sidon

#723aa9
Notes

Robust Sidon (#723AA9) is a true indigo with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (270°, 49%, 45%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#723aa9
RGB
rgb(114, 58, 169)
HSL
hsl(270, 49%, 45%)
HWB
hwb(270 23% 34%)
OKLCH
oklch(47.6% 0.172 303.7)
P3
color(display-p3 0.4181 0.2388 0.6400)
HSV
hsv(270, 66%, 66%)
LAB
lab(36.87% 45.94 -50.31)
LCH
lch(36.87% 68.13 312.40)
CMYK
cmyk(33%, 66%, 0%, 34%)

Etymology

Robust
adjective

From the Latin robustus, of oak — implying strength combined with substance. As a color modifier, robust describes saturation combined with body: a robust burgundy, a robust olive. Sits in the bold-and-warm corner alongside strong and solid, with the slightly textural implication of a color that has substance behind the pigment.

Sidon
noun

Ancient Phoenician city on the Lebanese coast — co-eval with Tyre in Tyrian purple production, and the slightly older of the two purple-dye centers. Sidon color refers to a Sidon-produced Tyrian purple-dyed Phoenician trade textile: a saturated, slightly cool deep violet with the matte finish of multi-bath Hexaplex trunculus shellfish dye on hand-loomed Levantine cloth.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#723aa9
Original
#0055ac
Protanopia
#1657a7
Deuteranopia
#68526c
Tritanopia
#4e4e4e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.26:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.89:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##723AA9
Display P3
Display P3
color(display-p3 0.4181 0.2388 0.6400)
P3 has subtle headroomOKLCH chroma 0.172

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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