Severe Vermillion
Severe Vermillion (#721C1B) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (1°, 62%, 28%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin sevērus, strict / serious. As a color modifier, severe implies a deep-and-uncompromising-formal quality, the dark plain-textile color of Cistercian and Calvinist anti-decorative interior aesthetic. Sits at the deep-and-formal end of the grid, parallel to austere and stern in tone.
From the medieval Latin vermiculus, little worm — originally the kermes insect again, before the name transferred to ground cinnabar (mercury sulfide) when that pigment displaced kermes for warm reds. The color of Roman frescoes, Chinese imperial seals, the lacquered shrines of Kyoto. Brighter than crimson, hotter than scarlet, with the slight orange edge characteristic of the mineral source.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.