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Genuine Margarita

#717741
Notes

Genuine Margarita (#717741) is a true yellow with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (67°, 29%, 36%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary blue. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#717741
RGB
rgb(113, 119, 65)
HSL
hsl(67, 29%, 36%)
HWB
hwb(67 25% 53%)
OKLCH
oklch(55.1% 0.076 114.1)
P3
color(display-p3 0.4474 0.4659 0.2813)
HSV
hsv(67, 45%, 47%)
LAB
lab(48.37% -11.14 28.85)
LCH
lch(48.37% 30.92 111.12)
CMYK
cmyk(5%, 0%, 45%, 53%)

Etymology

Genuine
adjective

Latin genuinus, natural, innate — used as a color modifier since the sixteenth century for hues that read as authentic rather than imitated. Genuine indigo, genuine ochre: moderate-to-high saturation combined with the optical impression of a hue from real pigment rather than synthetic dye. Sits at the crisp-bucket alongside true and honest.

Margarita
noun

The Mexican-American cocktail of tequila, lime, and triple sec — invented in the late 1930s on the Mexico–US border and served in a salt-rimmed glass. Margarita color refers specifically to a fresh-poured margarita in a coupe: a soft, slightly cool warm yellow-green with the optical clarity of citrus-and-spirits.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#717741
Original
#7e723d
Protanopia
#7e7344
Deuteranopia
#77716a
Tritanopia
#727272
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.75:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.42:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##717741
Display P3
Display P3
color(display-p3 0.4474 0.4659 0.2813)
Inside sRGBOKLCH chroma 0.076

This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.

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