Heartening Ki-iro
Heartening Ki-iro (#70744C) is a true yellow with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (66°, 21%, 38%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary blue. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old English heorte (heart) — present-participle of hearten. As a color modifier, heartening implies a clear-and-uplifting-and-encouraging quality where the hue carries the visual register of cheerful-encouraging color-tone. Sits at the crisp-and-cheerful end of the grid, parallel to welcoming and cheerful in usage.
The Japanese word for yellow — built from ki (yellow) and iro (color). Used in the warm palette of ukiyo-e woodblock prints, kintsugi-repaired ceramics, and the gold-leafed wallpaper of Heian-period palaces. The color refers to ki-iro-painted byōbu folding screens: a saturated, slightly cool pure yellow with the matte finish of mineral-pigment-on-paper. The Japanese cousin of yellow.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.