Reliable Carmine
Reliable Carmine (#703F60) is a deep magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (320°, 28%, 34%) places it in the muted band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin re-ligāre, to bind back — adjectival suffix -able. As a color modifier, reliable implies a clear-and-trustworthy-and-consistent quality where the hue carries the visual register of dependable-and-consistent design-element. Sits at the crisp-and-honest end of the grid, parallel to dependable and trustworthy in usage.
The deep red-purple dye extracted from cochineal scale insects (Dactylopius coccus) — harvested in pre-Columbian Mexico and shipped to Europe by the Spanish empire as an export second only to silver. The color refers to fresh carmine pigment in solution: a saturated, slightly cool deep red-purple with the brilliance of a dye thirty times stronger than kermes. Cooler than crimson, warmer than wine, with the colonial-trade weight of a pigment that funded an empire.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.