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Sumptuous Aronia

#69489b
Notes

Sumptuous Aronia (#69489B) is a true indigo with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (264°, 37%, 45%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#69489b
RGB
rgb(105, 72, 155)
HSL
hsl(264, 37%, 45%)
HWB
hwb(264 28% 39%)
OKLCH
oklch(47.8% 0.131 299.8)
P3
color(display-p3 0.3925 0.2878 0.5887)
HSV
hsv(264, 54%, 61%)
LAB
lab(37.85% 32.31 -40.40)
LCH
lch(37.85% 51.73 308.65)
CMYK
cmyk(32%, 54%, 0%, 39%)

Etymology

Sumptuous
adjective

Latin sūmptuōsus, expensive — derived from sūmptus (expense). As a color modifier, sumptuous implies a saturated-and-rich-and-luxurious quality, the deep-rich color of Burgundy-and-Champagne-Court late-medieval silk-and-velvet livery in the Très-Riches-Heures manuscript tradition. Sits at the bold-and-saturated end of the grid, parallel to opulent and lavish.

Aronia
noun

North American chokeberry (Aronia melanocarpa) — a Rosaceae shrub native to eastern North America whose deep-violet drupes are the most polyphenol-rich of any commonly cultivated berry. Aronia color refers to a freshly picked Aronia melanocarpa drupe-cluster: a saturated, slightly cool deep violet with the matte finish of anthocyanin-and-tannin-rich chokeberry. The genus name comes from the Greek aría, small fruit-bush.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#69489b
Original
#29599e
Protanopia
#335899
Deuteranopia
#5f586a
Tritanopia
#555555
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
7.00:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.00:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##69489B
Display P3
Display P3
color(display-p3 0.3925 0.2878 0.5887)
P3 has subtle headroomOKLCH chroma 0.131

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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