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Hellish Cochineal

#68243c
Notes

Hellish Cochineal (#68243C) is a deep magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (339°, 49%, 27%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#68243c
RGB
rgb(104, 36, 60)
HSL
hsl(339, 49%, 27%)
HWB
hwb(339 14% 59%)
OKLCH
oklch(37.0% 0.100 1.4)
P3
color(display-p3 0.3765 0.1587 0.2342)
HSV
hsv(339, 65%, 41%)
LAB
lab(25.36% 32.86 0.79)
LCH
lch(25.36% 32.87 1.38)
CMYK
cmyk(0%, 65%, 42%, 59%)

Etymology

Hellish
adjective

Old English helle, hell — adjectival suffix -ish. As a color modifier, hellish implies the deep-glowing-furnace-darkness of Dante-and-Bosch infernal-imagery, where heat and shadow combine in the painted-and-poetic Christian underworld. Sits at the deep-and-warm end of the grid, parallel to infernal and warmer than plutonian.

Cochineal
noun

Dactylopius coccus, the Mexican scale insect cultivated on prickly-pear cactus and harvested for its deep red carminic-acid dye. Shipped to Spain by the conquistadors, cochineal became the second most valuable export from the New World after silver. The color refers to fresh cochineal pigment: a saturated, slightly cool deep red with the brilliance of a dye thirty times stronger than kermes.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#68243c
Original
#31343d
Protanopia
#43413a
Deuteranopia
#711d2d
Tritanopia
#343434
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
11.02:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
1.91:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##68243C
Display P3
Display P3
color(display-p3 0.3765 0.1587 0.2342)
P3 has subtle headroomOKLCH chroma 0.100

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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