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Aristocratic Murex

#673ba7
Notes

Aristocratic Murex (#673BA7) is a true indigo with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (264°, 48%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#673ba7
RGB
rgb(103, 59, 167)
HSL
hsl(264, 48%, 44%)
HWB
hwb(264 23% 35%)
OKLCH
oklch(46.3% 0.166 298.4)
P3
color(display-p3 0.3801 0.2395 0.6321)
HSV
hsv(264, 65%, 65%)
LAB
lab(35.60% 42.47 -51.23)
LCH
lch(35.60% 66.55 309.66)
CMYK
cmyk(38%, 65%, 0%, 35%)

Etymology

Aristocratic
adjective

Greek aristokratía, rule by the best — adjectival suffix -ic. As a color modifier, aristocratic implies a saturated-and-noble-and-hereditary quality, the deep-rich color of pre-modern European aristocracy hereditary-class livery-and-armorial-bearings. Sits at the bold-and-aristocratic end of the grid, parallel to patrician and lordly.

Murex
noun

Bolinus brandaris and Hexaplex trunculus — the two principal Mediterranean sea-snail genera whose hypobranchial-gland secretion was processed into Tyrian purple dye for two-and-a-half millennia. Murex color refers to a freshly Murex-dye-bath-emerged Phoenician trade-textile: a saturated, slightly cool deep violet with the matte finish of multi-bath shellfish-dye on hand-loomed Levantine wool. The Latin murex gives English murexide, a synthetic violet-red dye.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#673ba7
Original
#0054aa
Protanopia
#0053a5
Deuteranopia
#58536b
Tritanopia
#4c4c4c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.61:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.76:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##673BA7
Display P3
Display P3
color(display-p3 0.3801 0.2395 0.6321)
P3 has subtle headroomOKLCH chroma 0.166

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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