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Direct Bluebird

#66a5bc
Notes

Direct Bluebird (#66A5BC) is a true cyan with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (196°, 39%, 57%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#66a5bc
RGB
rgb(102, 165, 188)
HSL
hsl(196, 39%, 57%)
HWB
hwb(196 40% 26%)
OKLCH
oklch(68.8% 0.073 223.3)
P3
color(display-p3 0.4566 0.6407 0.7270)
HSV
hsv(196, 46%, 74%)
LAB
lab(64.45% -14.06 -18.15)
LCH
lch(64.45% 22.96 232.23)
CMYK
cmyk(46%, 12%, 0%, 26%)

Etymology

Direct
adjective

From the Latin directus, straight — used as a color modifier since the eighteenth century for hues that read as straightforward and unambiguous. Direct red, direct green: moderate-to-high saturation combined with optical clarity. Sits at the crisp-bucket center alongside clear and frank.

Bluebird
noun

The genus Sialia — North American bluebirds — particularly S. sialis (Eastern bluebird), whose males display saturated cobalt-blue plumage with rust-red breasts. The color refers to a male Eastern bluebird in breeding plumage: a saturated, slightly cool deep blue with the matte finish of structurally colored feathers.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#66a5bc
Original
#98a2bd
Protanopia
#8b98bc
Deuteranopia
#3eacac
Tritanopia
#999999
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.74:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
7.67:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##66A5BC
Display P3
Display P3
color(display-p3 0.4566 0.6407 0.7270)
Inside sRGBOKLCH chroma 0.073

This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.

Related Colors

Canvas