Lavish Tyre
Lavish Tyre (#660D9A) is a deep indigo with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (278°, 84%, 33%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old French lavasse, downpour — sharing root with laver (to wash). As a color modifier, lavish implies a saturated-and-extravagant quality where the hue spills over its visual boundaries with luxurious pigmentation. Sits at the bold-and-saturated end of the grid, parallel to opulent and sumptuous in usage.
Ancient Phoenician city on the Lebanese coast — the industrial-scale production site for Tyrian purple (the μύρεξ shellfish-dye that ruled Mediterranean elite color codes from 1500 BCE to 1453 CE). Tyre color refers to a Tyre-produced Tyrian purple dyed Roman toga picta: a saturated, slightly cool deep violet with the matte finish of multi-bath Bolinus brandaris shellfish dye on woolen toga cloth.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.