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Genuine Yamaai

#63539a
Notes

Genuine Yamaai (#63539A) is a true indigo with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (254°, 30%, 46%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#63539a
RGB
rgb(99, 83, 154)
HSL
hsl(254, 30%, 46%)
HWB
hwb(254 33% 40%)
OKLCH
oklch(49.1% 0.111 292.2)
P3
color(display-p3 0.3780 0.3278 0.5862)
HSV
hsv(254, 46%, 60%)
LAB
lab(39.87% 23.69 -36.62)
LCH
lch(39.87% 43.61 302.89)
CMYK
cmyk(36%, 46%, 0%, 40%)

Etymology

Genuine
adjective

Latin genuinus, natural, innate — used as a color modifier since the sixteenth century for hues that read as authentic rather than imitated. Genuine indigo, genuine ochre: moderate-to-high saturation combined with the optical impression of a hue from real pigment rather than synthetic dye. Sits at the crisp-bucket alongside true and honest.

Yamaai
noun

Japanese mountain indigo, Mercurialis leiocarpa — a wild herb used for dyeing in the Heian period (794–1185) before cultivated aizome indigo supplanted it. Yamaai color refers to a freshly yamaai-dyed silk: a saturated, slightly cool deep blue-violet with the matte finish of mineral-mordanted natural dye. The plant is the only naturally occurring indican-type indigo precursor in Japan.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#63539a
Original
#3b5f9d
Protanopia
#3d5d98
Deuteranopia
#56616f
Tritanopia
#5c5c5c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.49:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.23:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##63539A
Display P3
Display P3
color(display-p3 0.3780 0.3278 0.5862)
P3 has subtle headroomOKLCH chroma 0.111

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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