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Fresh Purpurnyy

#63496f
Notes

Fresh Purpurnyy (#63496F) is a true violet with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (281°, 21%, 36%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#63496f
RGB
rgb(99, 73, 111)
HSL
hsl(281, 21%, 36%)
HWB
hwb(281 29% 56%)
OKLCH
oklch(44.8% 0.068 314.8)
P3
color(display-p3 0.3726 0.2904 0.4258)
HSV
hsv(281, 34%, 44%)
LAB
lab(35.13% 18.72 -17.69)
LCH
lch(35.13% 25.75 316.62)
CMYK
cmyk(11%, 34%, 0%, 56%)

Etymology

Fresh
adjective

Old English fersc, unsalted / not stale — sharing root with German frisch. As a color modifier, fresh implies a clear-and-newly-applied quality where the hue carries the just-emerged visual register. Sits at the crisp-and-clean end of the grid, parallel to crisp and new in usage.

Purpurnyy
noun

Russian пурпурный, purple — derived from Latin purpura via Greek porphyra. The Russian Orthodox liturgical color for Pentecost and the deep-purple-and-gold iconostasis tradition. Purpurnyy color refers to a Russian Orthodox cathedral iconostasis royal-doors panel: a saturated, slightly cool deep violet with the matte finish of egg-tempera ultramarine-and-cinnabar on gilt gesso. Slightly cooler than Spanish púrpura.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#63496f
Original
#435170
Protanopia
#49536e
Deuteranopia
#624e57
Tritanopia
#515151
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.74:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.71:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##63496F
Display P3
Display P3
color(display-p3 0.3726 0.2904 0.4258)
Inside sRGBOKLCH chroma 0.068

This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.

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