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Deathly Annatto

#60243d
Notes

Deathly Annatto (#60243D) is a deep magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (335°, 45%, 26%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#60243d
RGB
rgb(96, 36, 61)
HSL
hsl(335, 45%, 26%)
HWB
hwb(335 14% 62%)
OKLCH
oklch(35.6% 0.092 356.8)
P3
color(display-p3 0.3481 0.1557 0.2368)
HSV
hsv(335, 63%, 38%)
LAB
lab(23.95% 30.11 -2.11)
LCH
lch(23.95% 30.18 355.99)
CMYK
cmyk(0%, 63%, 36%, 62%)

Etymology

Deathly
adjective

Old English dēath, death — adjectival suffix -ly. As a color modifier, deathly implies a deep-cool-and-pallid quality, the cold-shifted darkness associated with mortality and absence of vital warmth. Sits at the deep-and-cool end of the grid, parallel to funereal but with pallor undertone.

Annatto
noun

Bixa orellana, the tropical shrub whose seeds yield a red-orange dye used as food coloring (in cheese, butter, and margarine) and as body paint by the Caribbean and Central American indigenous peoples. The color refers to fresh annatto paste: a saturated, slightly orange red with the matte finish of plant-derived pigment. Warmer than vermillion, drier than tomato.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#60243d
Original
#2e323e
Protanopia
#3e3d3c
Deuteranopia
#68202e
Tritanopia
#333333
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
11.56:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
1.82:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##60243D
Display P3
Display P3
color(display-p3 0.3481 0.1557 0.2368)
P3 has subtle headroomOKLCH chroma 0.092

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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