Frenetic Mast Kiwi

Greek phrenitikós, frenzied — adjectival suffix -ic, derived from phrēn (mind). As a color modifier, frenetic implies a saturated-and-frenzied-and-active quality, the bright color of Hyper-Color-and-Memphis-Group 1980s-design saturated-and-active visual-rhythm. Sits at the bright-and-active end of the grid, parallel to frantic and manic in usage.

Old English mæst, long-pole. As a color modifier, mast implies a tall-pole-with-sails quality, the visual register of Tall-Ship-and-Royal-Navy-Mast hand-rigged tall-mast-with-sail-and-yard tall-ship-and-frigate maritime-architecture surfaces under tall-ship-mast-and-yard maritime-overhead light. Sits at the modifier-and-nautical end of the grid, parallel to spar and boom in usage.

Actinidia deliciosa — originally the Chinese gooseberry before New Zealand growers rebranded it for export in the 1950s. The color refers to the cross-section of a ripe green-fleshed kiwifruit: a saturated, slightly yellow-shifted green with the optical brightness of small black seeds suspended in translucent flesh. Brighter than apple, sharper than pear, with the instantly recognizable graphic quality of the cut fruit.