Flat Kiwi
Flat Kiwi (#5E7340) is a true lime with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (85°, 28%, 35%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary indigo. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old Norse flatr, flat / level. As a color modifier, flat implies a clear-and-evenly-spread quality where the hue carries the matte-finish visual register of unmodulated single-plane surface. Sits at the crisp-and-balanced end of the grid, parallel to level and even in usage.
Actinidia deliciosa — originally the Chinese gooseberry before New Zealand growers rebranded it for export in the 1950s. The color refers to the cross-section of a ripe green-fleshed kiwifruit: a saturated, slightly yellow-shifted green with the optical brightness of small black seeds suspended in translucent flesh. Brighter than apple, sharper than pear, with the instantly recognizable graphic quality of the cut fruit.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.