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Soaked Strawberry

#540c13
Notes

Soaked Strawberry (#540C13) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (354°, 75%, 19%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#540c13
RGB
rgb(84, 12, 19)
HSL
hsl(354, 75%, 19%)
HWB
hwb(354 5% 67%)
OKLCH
oklch(29.3% 0.103 21.8)
P3
color(display-p3 0.3007 0.0744 0.0840)
HSV
hsv(354, 86%, 33%)
LAB
lab(16.48% 32.53 16.49)
LCH
lch(16.48% 36.47 26.87)
CMYK
cmyk(0%, 86%, 77%, 67%)

Etymology

Soaked
adjective

Old English sūcian, to suck up liquid — past-participle of soak. As a color modifier, soaked implies a deep-saturation quality where the hue has reached fiber-saturation in dyed textile. Sits at the deep-and-saturated end of the grid, parallel to drenched and steeped in usage.

Strawberry
noun

Fragaria × ananassa, the cultivated strawberry of European gardens since the eighteenth century. The color refers to the surface of a ripe berry: a clean, bright red with a slight blue shift in the shadows of the achenes. Warmer than ruby, lighter than crimson, with the optical brightness of fresh fruit rather than the depth of pigment or gem.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#540c13
Original
#221f13
Protanopia
#342e11
Deuteranopia
#5d000f
Tritanopia
#1c1c1c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
14.59:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
1.44:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##540C13
Display P3
Display P3
color(display-p3 0.3007 0.0744 0.0840)
P3 has subtle headroomOKLCH chroma 0.103

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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