Pressed Loki Denim

Latin pressāre, to press — past-participle of press. As a color modifier, pressed implies a clear-and-smoothed-and-flattened quality, the crisp color of Mid-Century-Modern freshly-pressed-shirt-and-trouser ironed-textile finish. Sits at the crisp-and-finished end of the grid, parallel to ironed and starched in usage.

Old Norse Loki, trickster-god-and-shape-shifter. As a color modifier, loki implies a trickster-and-shape-shifter-and-sly quality, the visual register of Norse-Loki-and-Asgard-trickster hand-trickster-and-shape-shifter-and-sly Norse-Loki-and-Asgard-trickster-and-Ragnarok loki-and-trickster-and-shape-shifter-and-sly surfaces under Norse-Loki-and-Asgard-trickster-and-Ragnarok Yggdrasil-and-Aesir-pantheon shape-shifter-light. Sits at the modifier-and-myth end of the grid, parallel to thor and odin in usage.

The diagonal-twill cotton fabric originally woven in Nîmes, France — serge de Nîmes, contracted to denim — and dyed with indigo since at least the eighteenth century. The color refers to a worn but un-faded pair of raw denim jeans: a saturated, slightly muted blue with the matte finish of cotton fiber that has absorbed dye through generations of weft and warp. Cooler than royal, warmer than navy.