colors
Back to gallery

Plumb Acai

#524374
Notes

Plumb Acai (#524374) is a true indigo with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (258°, 27%, 36%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#524374
RGB
rgb(82, 67, 116)
HSL
hsl(258, 27%, 36%)
HWB
hwb(258 26% 55%)
OKLCH
oklch(42.1% 0.081 296.9)
P3
color(display-p3 0.3121 0.2649 0.4424)
HSV
hsv(258, 42%, 45%)
LAB
lab(31.96% 18.06 -25.90)
LCH
lch(31.96% 31.57 304.90)
CMYK
cmyk(29%, 42%, 0%, 55%)

Etymology

Plumb
adjective

Latin plumbum, lead — referring to the lead-weighted plumb-line of pre-modern carpentry. As a color modifier, plumb implies a clear-and-vertical-true quality where the hue carries the visual register of gravity-aligned-and-perfectly-vertical surface. Sits at the crisp-and-balanced end of the grid, parallel to level and squared in usage.

Acai
noun

Brazilian Portuguese for Euterpe oleracea — an Amazon-basin palm whose deep-purple-violet drupe was a quilombola and caboclo dietary staple before its 21st-century superfood commercialization. Acai color refers to a freshly pulped Euterpe oleracea drupe: a saturated, slightly cool deep blue-violet with the matte finish of anthocyanin-rich palm-fruit pulp. The Tupi-derived word entered English via Portuguese in the 1990s.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#524374
Original
#354b76
Protanopia
#384b73
Deuteranopia
#4b4c56
Tritanopia
#4a4a4a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.70:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.41:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##524374
Display P3
Display P3
color(display-p3 0.3121 0.2649 0.4424)
P3 has subtle headroomOKLCH chroma 0.081

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

Related Colors

Canvas