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Shadowy Concord

#50244a
Notes

Shadowy Concord (#50244A) is a deep violet with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (308°, 38%, 23%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#50244a
RGB
rgb(80, 36, 74)
HSL
hsl(308, 38%, 23%)
HWB
hwb(308 14% 69%)
OKLCH
oklch(33.7% 0.086 332.7)
P3
color(display-p3 0.2915 0.1505 0.2828)
HSV
hsv(308, 55%, 31%)
LAB
lab(21.81% 26.55 -14.45)
LCH
lch(21.81% 30.23 331.45)
CMYK
cmyk(0%, 55%, 7%, 69%)

Etymology

Shadowy
adjective

Old English sceaduwig, full of shadow — adjectival form of shadow. As a color modifier, shadowy implies a deep-and-obscured quality where the hue is partially-occluded by intervening shade. Sits at the deep-and-veiled end of the grid, parallel to shaded and cloaked in usage.

Concord
noun

Vitis labrusca, the Concord grape — bred in 1849 by Ephraim Wales Bull in Concord, Massachusetts, and the foundation of American grape juice and the kosher Manischewitz wine industry. The color refers to a ripe Concord grape on the vine: a saturated, slightly red-shifted very deep purple with the heavy bloom of waxy fruit surface. Cooler than wine, warmer than indigo, with the lunchbox-and-Welch's weight of a New England crop that changed an entire continent's beverage culture.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#50244a
Original
#23304b
Protanopia
#303749
Deuteranopia
#532733
Tritanopia
#303030
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
12.41:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
1.69:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##50244A
Display P3
Display P3
color(display-p3 0.2915 0.1505 0.2828)
P3 has subtle headroomOKLCH chroma 0.086

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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