Firm Advent Ultramarine
Firm Advent Ultramarine (#4E74E1) is a true azure with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (224°, 71%, 59%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin firmus, strong / stable — sharing root with English farm (originally a fixed-yearly-rental). As a color modifier, firm implies a saturated-and-resolute quality where the hue holds its visual position without wavering. Sits at the bold-and-firm end of the grid, parallel to steadfast and unwavering in usage.
Latin adventus, arrival. As a color modifier, advent implies a December-Pre-Christmas-and-purple quality, the visual register of Roman-Catholic-and-Anglican Advent-period purple-and-pink-vestment-and-wreath-and-candle liturgical surfaces under Advent-period candlelit-purple-and-pink ecclesiastical light. Sits at the modifier-and-time end of the grid, parallel to yule and easter in usage.
The pigment ground from lapis lazuli — the Afghan mineral imported through Venice in the late Middle Ages, more expensive by weight than gold during the Renaissance. The color refers to a freshly mixed ultramarine pigment in linseed oil: a saturated, slightly violet-shifted deep blue with the matte finish of micron-ground rock. Deeper than cobalt, cooler than royal, with the art-historical weight of the blue Vermeer reserved for Mary's robe.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.