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Voluptuous Blueberry

#4e46a1
Notes

Voluptuous Blueberry (#4E46A1) is a true blue with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (245°, 39%, 45%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#4e46a1
RGB
rgb(78, 70, 161)
HSL
hsl(245, 39%, 45%)
HWB
hwb(245 27% 37%)
OKLCH
oklch(45.3% 0.142 283.1)
P3
color(display-p3 0.3006 0.2756 0.6099)
HSV
hsv(245, 57%, 63%)
LAB
lab(35.15% 28.71 -48.49)
LCH
lch(35.15% 56.35 300.63)
CMYK
cmyk(52%, 57%, 0%, 37%)

Etymology

Voluptuous
adjective

Latin voluptuōsus, pleasurable — derived from voluptās (pleasure). As a color modifier, voluptuous implies a saturated-and-rich-and-curving-sensual quality, the deep-rich color of Rubens-and-Boucher baroque-and-rococo flesh-and-fabric tonality. Sits at the bold-and-saturated end of the grid, parallel to lush and plush in tone.

Blueberry
noun

The genus Vaccinium — North American native berry shrubs cultivated since the early twentieth century. The fruit's deep blue-purple skin is colored by anthocyanin and the protective bloom of waxy yeast cells. The color refers to a fresh wild blueberry: a saturated, slightly cool deep blue-violet with the powdery finish of waxy fruit surface.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#4e46a1
Original
#0a56a4
Protanopia
#00509f
Deuteranopia
#2e5b6c
Tritanopia
#4e4e4e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.74:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.71:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##4E46A1
Display P3
Display P3
color(display-p3 0.3006 0.2756 0.6099)
P3 has subtle headroomOKLCH chroma 0.142

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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