colors
Back to gallery

Serviceable Tideway

#49aadd
Notes

Serviceable Tideway (#49AADD) is a true azure with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (201°, 69%, 58%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#49aadd
RGB
rgb(73, 170, 221)
HSL
hsl(201, 69%, 58%)
HWB
hwb(201 29% 13%)
OKLCH
oklch(70.2% 0.117 234.9)
P3
color(display-p3 0.3903 0.6583 0.8481)
HSV
hsv(201, 67%, 87%)
LAB
lab(66.05% -12.58 -34.09)
LCH
lch(66.05% 36.34 249.75)
CMYK
cmyk(67%, 23%, 0%, 13%)

Etymology

Serviceable
adjective

Latin servītium, service — adjectival suffix -able. As a color modifier, serviceable implies a clear-and-fit-for-purpose-and-durable quality where the hue carries the visual register of long-lasting-and-functional everyday-use design. Sits at the crisp-and-functional end of the grid, parallel to practical and utilitarian in usage.

Tideway
noun

A tidal river channel — particularly the tidal Thames between London Bridge and Teddington Lock, the historical Tideway of London's Thames-side commerce. Tideway color refers to mid-tide Thames at Greenwich on a clear day: a soft, slightly cool deep blue-green with the optical complexity of tidal-mixed brackish water.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#49aadd
Original
#91a9df
Protanopia
#7d9adc
Deuteranopia
#00b7bb
Tritanopia
#999999
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.60:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
8.08:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##49AADD
Display P3
Display P3
color(display-p3 0.3903 0.6583 0.8481)
P3 has subtle headroomOKLCH chroma 0.117

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

Related Colors

Canvas