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Honest Kiwi

#496b25
Notes

Honest Kiwi (#496B25) is a deep lime with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (89°, 49%, 28%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary indigo. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#496b25
RGB
rgb(73, 107, 37)
HSL
hsl(89, 49%, 28%)
HWB
hwb(89 15% 58%)
OKLCH
oklch(48.6% 0.106 131.3)
P3
color(display-p3 0.3150 0.4160 0.1850)
HSV
hsv(89, 65%, 42%)
LAB
lab(41.32% -24.89 34.40)
LCH
lch(41.32% 42.46 125.89)
CMYK
cmyk(32%, 0%, 65%, 58%)

Etymology

Honest
adjective

Latin honestus, honorable — used as a color modifier since the seventeenth century for hues that read as straightforward and unembellished, the working browns and grays of vernacular architecture rather than the polished shades of court fashion. Honest brown, honest gray: moderate saturation combined with optical directness. Sits at the crisp-bucket alongside plain and frank.

Kiwi
noun

Actinidia deliciosa — originally the Chinese gooseberry before New Zealand growers rebranded it for export in the 1950s. The color refers to the cross-section of a ripe green-fleshed kiwifruit: a saturated, slightly yellow-shifted green with the optical brightness of small black seeds suspended in translucent flesh. Brighter than apple, sharper than pear, with the instantly recognizable graphic quality of the cut fruit.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#496b25
Original
#70631d
Protanopia
#6b612a
Deuteranopia
#4a675c
Tritanopia
#5f5f5f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.15:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.41:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##496B25
Display P3
Display P3
color(display-p3 0.3150 0.4160 0.1850)
P3 has subtle headroomOKLCH chroma 0.106

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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