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Pure Violetta

#494aa8
Notes

Pure Violetta (#494AA8) is a true blue with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (239°, 39%, 47%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#494aa8
RGB
rgb(73, 74, 168)
HSL
hsl(239, 39%, 47%)
HWB
hwb(239 29% 34%)
OKLCH
oklch(46.1% 0.147 278.5)
P3
color(display-p3 0.2870 0.2901 0.6363)
HSV
hsv(239, 57%, 66%)
LAB
lab(36.25% 27.42 -50.91)
LCH
lch(36.25% 57.83 298.30)
CMYK
cmyk(57%, 56%, 0%, 34%)

Etymology

Pure
adjective

Latin purus, clean, unmixed — applied to color since antiquity for hues that contain only one pigment without dilution by white, black, or another color. Pure red is the textbook ideal: high saturation, mid lightness, no shift. Sits at the bold-bucket center, parallel to true and strong.

Violetta
noun

Italian for little violet (Viola odorata) — the diminutive form of viola, also the name of Verdi's tragic heroine in La Traviata (1853). Violetta color refers to a freshly cut Viola odorata nosegay: a saturated, slightly cool deep blue-violet with the velvet finish of fresh viola petals. Richer than viola (the broader genus name) and less wisteria-warm than glicine.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#494aa8
Original
#0759ab
Protanopia
#0051a6
Deuteranopia
#176071
Tritanopia
#515151
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.43:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.83:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##494AA8
Display P3
Display P3
color(display-p3 0.2870 0.2901 0.6363)
P3 has subtle headroomOKLCH chroma 0.147

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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