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Rugged Heraldry

#4949bb
Notes

Rugged Heraldry (#4949BB) is a true blue with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (240°, 46%, 51%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#4949bb
RGB
rgb(73, 73, 187)
HSL
hsl(240, 46%, 51%)
HWB
hwb(240 29% 27%)
OKLCH
oklch(47.5% 0.175 277.4)
P3
color(display-p3 0.2863 0.2863 0.7073)
HSV
hsv(240, 61%, 73%)
LAB
lab(37.42% 34.39 -60.26)
LCH
lch(37.42% 69.38 299.72)
CMYK
cmyk(61%, 61%, 0%, 27%)

Etymology

Rugged
adjective

Old Norse rugga, rough / coarse — adjectival suffix -ed. As a color modifier, rugged implies a saturated-and-rough-and-weathered quality, the deep-rich color of Scottish-Highlands-and-Norwegian-fjord outdoor-and-mountain landscape. Sits at the bold-and-weathered end of the grid, parallel to tough and sinewy in usage.

Heraldry
noun

Old French heraudie, herald-craft — the medieval European armorial-bearings system, where the heraldic tincture purpure (one of the rare stains) is rendered as a deep blue-violet on shields-and-banners since the 13th century. Heraldry color refers to a 14th-century French armorial-roll purpure tincture: a saturated, slightly cool deep blue-violet with the matte finish of vermilion-and-azurite-mixed armorial pigment.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#4949bb
Original
#005dbf
Protanopia
#0053b9
Deuteranopia
#00657b
Tritanopia
#515151
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.11:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.95:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##4949BB
Display P3
Display P3
color(display-p3 0.2863 0.2863 0.7073)
P3 has subtle headroomOKLCH chroma 0.175

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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