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Bountiful Blueberry

#49378a
Notes

Bountiful Blueberry (#49378A) is a true indigo with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (253°, 43%, 38%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#49378a
RGB
rgb(73, 55, 138)
HSL
hsl(253, 43%, 38%)
HWB
hwb(253 22% 46%)
OKLCH
oklch(40.4% 0.132 289.1)
P3
color(display-p3 0.2753 0.2185 0.5224)
HSV
hsv(253, 60%, 54%)
LAB
lab(29.37% 29.77 -43.81)
LCH
lch(29.37% 52.97 304.20)
CMYK
cmyk(47%, 60%, 0%, 46%)

Etymology

Bountiful
adjective

Old French bonté, goodness — adjectival suffix -ful. As a color modifier, bountiful implies a saturated-and-generous-and-abundant quality where the hue offers visual richness without measure. Sits at the bold-and-saturated end of the grid, parallel to abundant and plentiful in usage.

Blueberry
noun

The genus Vaccinium — North American native berry shrubs cultivated since the early twentieth century. The fruit's deep blue-purple skin is colored by anthocyanin and the protective bloom of waxy yeast cells. The color refers to a fresh wild blueberry: a saturated, slightly cool deep blue-violet with the powdery finish of waxy fruit surface.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#49378a
Original
#00478d
Protanopia
#004388
Deuteranopia
#354a5b
Tritanopia
#414141
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
9.56:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.20:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##49378A
Display P3
Display P3
color(display-p3 0.2753 0.2185 0.5224)
P3 has subtle headroomOKLCH chroma 0.132

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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