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Fresh Patagonia

#4754a1
Notes

Fresh Patagonia (#4754A1) is a true blue with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (231°, 39%, 45%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#4754a1
RGB
rgb(71, 84, 161)
HSL
hsl(231, 39%, 45%)
HWB
hwb(231 28% 37%)
OKLCH
oklch(47.5% 0.124 273.5)
P3
color(display-p3 0.2883 0.3279 0.6114)
HSV
hsv(231, 56%, 63%)
LAB
lab(38.29% 18.20 -43.46)
LCH
lch(38.29% 47.12 292.72)
CMYK
cmyk(56%, 48%, 0%, 37%)

Etymology

Fresh
adjective

Old English fersc, unsalted / not stale — sharing root with German frisch. As a color modifier, fresh implies a clear-and-newly-applied quality where the hue carries the just-emerged visual register. Sits at the crisp-and-clean end of the grid, parallel to crisp and new in usage.

Patagonia
noun

The southern South American region — Chile and Argentina — and the saturated deep blue of Lago Argentino, Perito Moreno Glacier, and the Patagonian summer sky. Patagonia refers to Lago Argentino at midday: a saturated, slightly cool deep blue with the optical depth of glacier-fed Patagonian lake.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#4754a1
Original
#305ea4
Protanopia
#25569f
Deuteranopia
#176573
Tritanopia
#575757
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.88:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.05:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##4754A1
Display P3
Display P3
color(display-p3 0.2883 0.3279 0.6114)
P3 has subtle headroomOKLCH chroma 0.124

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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