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Decisive Heraldry

#4640b8
Notes

Decisive Heraldry (#4640B8) is a true blue with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (243°, 48%, 49%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#4640b8
RGB
rgb(70, 64, 184)
HSL
hsl(243, 48%, 49%)
HWB
hwb(243 25% 28%)
OKLCH
oklch(45.4% 0.183 278.5)
P3
color(display-p3 0.2705 0.2518 0.6952)
HSV
hsv(243, 65%, 72%)
LAB
lab(34.86% 38.45 -62.68)
LCH
lch(34.86% 73.53 301.52)
CMYK
cmyk(62%, 65%, 0%, 28%)

Etymology

Decisive
adjective

From the Latin decidere, to cut off — used as a modifier for colors that read as firm and final. Decisive black, decisive red: the implication is that the color has settled on its position and won't drift. Sits in the bold-bucket corner alongside resolute, with a slightly sharper edge.

Heraldry
noun

Old French heraudie, herald-craft — the medieval European armorial-bearings system, where the heraldic tincture purpure (one of the rare stains) is rendered as a deep blue-violet on shields-and-banners since the 13th century. Heraldry color refers to a 14th-century French armorial-roll purpure tincture: a saturated, slightly cool deep blue-violet with the matte finish of vermilion-and-azurite-mixed armorial pigment.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#4640b8
Original
#0057bc
Protanopia
#004db6
Deuteranopia
#005f76
Tritanopia
#4a4a4a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.82:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.69:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##4640B8
Display P3
Display P3
color(display-p3 0.2705 0.2518 0.6952)
P3 has visible headroomOKLCH chroma 0.183

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

Related Colors

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