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Firm Khiva

#4544a9
Notes

Firm Khiva (#4544A9) is a true blue with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (241°, 43%, 46%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#4544a9
RGB
rgb(69, 68, 169)
HSL
hsl(241, 43%, 46%)
HWB
hwb(241 27% 34%)
OKLCH
oklch(44.8% 0.158 278.4)
P3
color(display-p3 0.2699 0.2668 0.6394)
HSV
hsv(241, 60%, 66%)
LAB
lab(34.53% 30.81 -54.32)
LCH
lch(34.53% 62.45 299.56)
CMYK
cmyk(59%, 60%, 0%, 34%)

Etymology

Firm
adjective

Latin firmus, strong / stable — sharing root with English farm (originally a fixed-yearly-rental). As a color modifier, firm implies a saturated-and-resolute quality where the hue holds its visual position without wavering. Sits at the bold-and-firm end of the grid, parallel to steadfast and unwavering in usage.

Khiva
noun

Ancient Khanate of Central Asia, on the Silk Road in modern Uzbekistan — its old-walled inner-city Itchan Kala remains a living complex of indigo-and-turquoise-tiled medreseh and minaret façades. Khiva color refers to the deep-blue tilework of the Islam Khoja minaret in Itchan Kala: a saturated, slightly cool deep blue-violet with the glossy finish of cobalt-glazed Khwarezmian ceramic tile under the high desert sun.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#4544a9
Original
#0055ac
Protanopia
#004da7
Deuteranopia
#005c70
Tritanopia
#4c4c4c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.92:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.65:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##4544A9
Display P3
Display P3
color(display-p3 0.2699 0.2668 0.6394)
P3 has subtle headroomOKLCH chroma 0.158

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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